Qara

Qara is a MEA-based product authentication, traceability, and market connectivity ecosystem for manufacturers and producers that need to protect goods, map distribution, and engage customers.

Key capabilities include:

• Guard (white-labeled app) for anti-counterfeiting using unique QR code authentication, helping businesses verify genuine products and reduce unauthorized distribution.
• End-to-end traceability that tracks products from production through distribution to end-consumers, supporting market visibility and data-driven decisions about where products move and sell.
• Reward Chain (white-labeled app) to run push and pull marketing programs and customer loyalty incentives, designed to drive repeat purchases and ongoing engagement.
• Asly (consumer-facing verification app) that lets end-consumers scan a unique QR code to confirm whether a product is authentic.