Who is Pinewood.AI best suited for?

Pinewood.AI is best suited for automotive dealerships, dealership groups, and vehicle manufacturers (OEMs) that need a unified, cloud-delivered DMS and intelligence platform to manage sales, aftersales, finance, accounting, and customer data. It is particularly relevant for multi-site or multi-market operations that want AI-led automation, standardized processes, and real-time visibility across their retail and service network.

How do I contact Pinewood.AI support?

You can contact Pinewood.AI by reaching out through the contact options on their website or by email, such as Pinewood.AI@maverick-group.com for general or agency contact, ollie.mann@pinewoodtech.com for finance-related contact, or press@pinewoodtech.com for media enquiries. For product and support needs, existing customers would typically use the channels provided in their onboarding or account materials.

Does Pinewood.AI have a plan for teams or businesses?

Yes, Pinewood.AI is designed for teams and businesses, specifically automotive retailers, dealership groups, and OEMs, and supports single-site through large multi-site, multi-market operations. The platform and its modules are implemented at organization level rather than for individual consumer use.

Does Pinewood.AI offer an API or integrations?

Pinewood.AI does not publish a public API or developer portal, so API availability is not documented for self-serve use. It does, however, offer integrations and partnerships with other solutions, including finance automation (such as Rillion), aftersales and customer experience tools (such as Tjekvik and Bumper), and communication channels like WhatsApp, as well as the ability for its CARS AI solutions to work with third-party DMS systems.

Pinewood.AI

🇿🇦 South Africa

Productivity & Workspace

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Pinewood Technologies Group PLC's cloud dealership management system, unifying sales, service, parts, F&I, accounting, CRM, and BI in one platform for dealers and OEMs.

Is Pinewood.AI Right for You?

Best For

Auto dealerships
Dealer service teams
Parts departments
Dealership finance teams
Vehicle brands and OEMs

What It Does Well

Unifies dealer workflows
Sales and service tools
Parts management
Accounting in one system
Built-in reporting

Things to Check

F&I workflow coverage
Accounting setup fit
Data migration support
CRM feature depth
Country availability

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About Pinewood.AI

Pinewood.AI, operated by Pinewood Technologies Group PLC (LSE: PINE), is a cloud-based automotive intelligence platform and full-service dealership management system (DMS) for automotive dealerships, dealer groups, and vehicle manufacturers (OEMs) that want a single, real-time view across retail and aftersales operations.

Key capabilities include:

Unified dealership database spanning named modules Sales Intelligence, Service Intelligence, Parts Intelligence, F&I Intelligence, Accounting Intelligence, Customer Intelligence, and embedded Business Intelligence with role-based dashboards, plus a separate Manufacturer Intelligence offering for OEMs.
Service Intelligence for aftersales, including real-time job tracking, smart technician allocation, digitised service processes, and online service booking.
CARS, Pinewood's AI system for automotive retail, made up of Connect (24/7 website customer support), Reach (conversational AI and analytics to re-engage leads), Assist (real-time answers for agents), and Serve (automated aftersales campaigns via DMS/scheduler integration).
LicenceLink, a bespoke UK-specific tool that automates DVLA driving licence checks for company-vehicle drivers.

Available on Web (browser-based, cloud-native), with ISO 27001 and ISO 9001 certification.

Pinewood traces to 1981 in London, was later owned by Pendragon PLC, and became an independent, separately listed company in February 2024 (LSE: PINE; also OTCQX: PINWF) following Pendragon's sale of its dealer network to Lithia Motors. It is headquartered in Birmingham, with confirmed offices in London, Sweden, Dubai, South Africa, Japan, the Netherlands, and North America. Recent acquisitions include AI company Seez (March 2025) and full ownership of its North American joint venture (June 2025).

It targets B2B automotive retailers, from single-site dealers to multi-market dealership groups, and OEMs.

For African coverage, Pinewood's July 2025 acquisition of the Pinewood dealer-management-system business from the Motify Group (PWSA, for £2.5 million) extended its confirmed footprint across South Africa, Zimbabwe, Zambia, Botswana, Eswatini, Namibia, and Mauritius, per the company's own regulatory (RNS) announcement.

Pinewood.AI Facts

Operates In

🇿🇦 South Africa 🇧🇼 Botswana 🇸🇿 Eswatini

Social Links

Official Links

Web

What it does

AI-Powered B2B Business Intelligence CRM ERP SaaS

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Pinewood.AI Founders & Leadership Team

Ben CooperC-Suite

Chief Revenue Officer

Bill BermanC-Suite

Chief Executive Officer

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Latest Pinewood.AI News & Updates

Pinewood Technologies Shares Cancel Trading on LSE Oct 14, 2026

Pinewood.AI Issues 4.8M Shares Ahead of Acquisition Oct 6, 2026

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Jobs at Pinewood.AI

Title	Location	Posted
Product Manager - Accounting & Finance	Fort Lauderdale, Florida, United States	Aug 28, 2026
Product Manager - Relocate to Fort Lauderdale, Florida	Fort Lauderdale, Florida, United States	Aug 28, 2026

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Frequently Asked Questions About Pinewood.AI

Pinewood.AI is a cloud-based automotive intelligence platform and full-service dealership management system that brings sales, service, parts, F&I, accounting, CRM, and business intelligence into one unified database for automotive retailers and OEMs. It works through a browser-based interface where users access real-time data and AI-driven workflows to manage end-to-end dealership operations, including dedicated Intelligence modules and CARS AI solutions that can also be used alongside third-party DMS systems.

Pinewood is a paid platform, but specific pricing details and tiers are not published publicly. To get pricing, you need to book a demo or contact the sales team directly.

Pinewood.AI is headquartered in the UK, with confirmed offices in London, Sweden, Dubai, Japan, the Netherlands, and North America. Its African footprint follows the July 2025 acquisition of the Pinewood dealer-management-system business from the Motify Group (PWSA), which the company's own regulatory (RNS) announcement states expanded the Pinewood.AI system footprint across seven African countries: South Africa, Zimbabwe, Zambia, Botswana, Eswatini, Namibia, and Mauritius.

To sign up for Pinewood.AI, you typically need to request a demo or speak with their sales team via the website, after which they will guide you through onboarding and implementation for your dealership or group. There is no self-serve sign-up flow for individual users; access is arranged as part of a commercial engagement with the company.

Pinewood.AI is available as a browser-based, cloud-native platform accessed via the web. There is no verified information indicating a dedicated native mobile app for iOS or Android, so mobile access would be through a mobile web browser.

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