Question 1

What is Pinewood.AI and how does it work?

Accepted Answer

Pinewood.AI is a cloud-based automotive intelligence platform and full-service dealership management system that brings sales, service, parts, F&I, accounting, CRM, and business intelligence into one unified database for automotive retailers and OEMs. It works through a browser-based interface where users access real-time data and AI-driven workflows to manage end-to-end dealership operations, including dedicated Intelligence modules and CARS AI solutions that can also be used alongside third-party DMS systems.

Question 2

How much does Pinewood.AI cost?

Accepted Answer

Pinewood is a paid platform, but specific pricing details and tiers are not published publicly. To get pricing, you need to book a demo or contact the sales team directly.

Question 3

What countries does Pinewood.AI operate in?

Accepted Answer

Pinewood.AI is headquartered in the UK, with confirmed offices in London, Sweden, Dubai, Japan, the Netherlands, and North America. Its African footprint follows the July 2025 acquisition of the Pinewood dealer-management-system business from the Motify Group (PWSA), which the company's own regulatory (RNS) announcement states expanded the Pinewood.AI system footprint across seven African countries: South Africa, Zimbabwe, Zambia, Botswana, Eswatini, Namibia, and Mauritius.

Question 4

How do I sign up for Pinewood.AI?

Accepted Answer

To sign up for Pinewood.AI, you typically need to request a demo or speak with their sales team via the website, after which they will guide you through onboarding and implementation for your dealership or group. There is no self-serve sign-up flow for individual users; access is arranged as part of a commercial engagement with the company.

Question 5

Does Pinewood.AI have a mobile app?

Accepted Answer

Pinewood.AI is available as a browser-based, cloud-native platform accessed via the web. There is no verified information indicating a dedicated native mobile app for iOS or Android, so mobile access would be through a mobile web browser.

Question 6

Who is Pinewood.AI best suited for?

Accepted Answer

Pinewood.AI is best suited for automotive dealerships, dealership groups, and vehicle manufacturers (OEMs) that need a unified, cloud-delivered DMS and intelligence platform to manage sales, aftersales, finance, accounting, and customer data. It is particularly relevant for multi-site or multi-market operations that want AI-led automation, standardized processes, and real-time visibility across their retail and service network.

Question 7

How do I contact Pinewood.AI support?

Accepted Answer

You can contact Pinewood.AI by reaching out through the contact options on their website or by email, such as Pinewood.AI@maverick-group.com for general or agency contact, ollie.mann@pinewoodtech.com for finance-related contact, or press@pinewoodtech.com for media enquiries. For product and support needs, existing customers would typically use the channels provided in their onboarding or account materials.

Question 8

Does Pinewood.AI have a plan for teams or businesses?

Accepted Answer

Yes, Pinewood.AI is designed for teams and businesses, specifically automotive retailers, dealership groups, and OEMs, and supports single-site through large multi-site, multi-market operations. The platform and its modules are implemented at organization level rather than for individual consumer use.

Question 9

Does Pinewood.AI offer an API or integrations?

Accepted Answer

Pinewood.AI does not publish a public API or developer portal, so API availability is not documented for self-serve use. It does, however, offer integrations and partnerships with other solutions, including finance automation (such as Rillion), aftersales and customer experience tools (such as Tjekvik and Bumper), and communication channels like WhatsApp, as well as the ability for its CARS AI solutions to work with third-party DMS systems.

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