PEMiG

PEMiG is a B2B SaaS social credit scoring platform for financial institutions in Kenya that want to approve more thin-file borrowers, especially youth and first-time applicants, without relying only on traditional CRB history.

Key capabilities include:

• PEMiG Score (300–850) generated with Causal AI, combining borrower CRB data (when available), verified backer CRB scores, social network strength signals, and liability distribution; the platform provides explainability using SHAP values.
• Verified backing and shared liability: borrowers invite 1–3 credit backers (family, employers, friends). Backers receive SMS/email invitations, consent to CRB verification, and pledge proportional liability (5%–20% of the loan amount).
• Integration and decisioning options: real-time scoring via REST API (typically returned in under 2 minutes once backers consent), CSV upload for batch scoring (within 24 hours), and a white-label embed option; pre-built adapters support Craft Silicon, Musoni, and Temenos.
• Compliance and security controls aligned to Kenya requirements, including Kenya Data Protection Act and relevant sector regulations, plus AES-256 encryption at rest and TLS 1.3 in transit.

Available on Web with a borrower and backer web app at app.pemigloans.co.ke.

PEMiG targets SACCOs, MFIs, digital lenders, and progressive banks in Kenya that serve youth (18–35) and other applicants with limited credit histories.

Notable in the Kenyan market context, the platform positions social backing as an additional underwriting signal to expand access to credit for thin-file borrowers; it reports pilot results across SACCO partners including a 2.5x increase in approvals and a default-rate reduction from 43% to 19%.