Uber Eats is partnering with Ulta Beauty to deliver beauty essentials nationwide in the US, adding prestige and mass-market products to on-demand delivery.
Uber Eats and Ulta Beauty have announced a partnership to deliver beauty essentials nationwide in the US. The deal expands on-demand access to both prestige and mass-market beauty products.
Uber Eats is adding Ulta Beauty to its retail delivery partners, according to a May 7, 2026 announcement. Customers will be able to order beauty essentials for delivery through the Uber Eats app.
“On-demand” means items are delivered quickly, often within the hour, instead of waiting days for standard shipping. For Ulta, the partnership is a way to put more of its assortment in front of customers who want last-minute replacements or same-day pickup without leaving home.
For Uber Eats, beauty is another category that can increase basket size and order frequency. That matters because delivery platforms make more money when people order more often and add higher-margin items to their carts.
While this partnership is US-focused, it highlights a trend African delivery and quick commerce players already see. Food delivery apps are increasingly becoming “everything delivery” platforms, moving groceries, pharmacy items, and now personal care.
For African operators, beauty and personal care can be attractive categories because demand is repeat-based and less time-sensitive than hot meals. It also opens room for better inventory planning and brand partnerships, especially for chains with many outlets.
It also raises the bar for customer expectations around speed and reliability. Users who get used to same-day personal care deliveries may expect similar service levels from platforms such as Glovo and local last-mile startups.
Finally, it is another signal that large marketplaces will keep bundling more categories into one app. That can pressure smaller, single-category delivery services to either specialize, partner, or expand their own catalog.
Primary Source: investor.uber.com
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