Max it Adds Orange Money Auto Insurance with Baloon

In Short

Orange Money Côte d’Ivoire and Baloon have added a fully digital car insurance flow inside Max It. Users can get a quote, pay, and receive an insurance certificate on their phone.

What Happened

Orange Money Côte d’Ivoire has rolled out access to motor insurance through Max it, its “super app” that bundles multiple services in one mobile app.

The integration is built with Baloon, a pan-African digital insurance broker. A broker is a middleman that helps you compare, buy, and manage insurance from insurers.

According to Agence Ecofin, customers can request a quote in the app, pay digitally, and receive an attestation immediately. An attestation is the proof of insurance that drivers may need during roadside checks.

The partnership dates back to a strategic agreement signed on February 5, 2025, and is now live as a consumer feature. The goal is to reduce common friction points, including paperwork, repeat visits, and long processing times.

Why It Matters

Motor insurance adoption in Côte d’Ivoire is still low, and the buying process can be slow. Embedding insurance in a mobile money app can shorten the journey because many users already keep funds in their wallet and trust the channel.

For Orange Money, this is another step in turning Max It into a wider financial services hub. For Baloon, it is a distribution play, meaning it can reach more drivers through Orange’s user base and retail network.

More broadly, this is part of the embedded insurance trend across Africa, where insurance is sold inside apps people already use for payments, transport, or commerce. If pricing and claims support are clear, it can help formalise coverage for everyday risks like road accidents.