Peach Payments Embedded Express Adds One-Click Wallet Pay

In Short

Peach Payments launched Embedded Express on June 9, 2026. It lets merchants add one-click Apple Pay, Google Pay, and Samsung Pay on product pages. The goal is to reduce checkout friction and lift conversion rates.

What Happened

Peach Payments announced Embedded Express, a new option for merchants using its Embedded Checkout product.

Embedded Express adds wallet buttons directly on a product page. That means shoppers can buy without going through the usual cart and multi-step checkout.

In practice, the flow changes from “product to cart to checkout to payment” to “product to buy now”. Peach Payments says fewer steps can reduce cart abandonment, especially on mobile where typing card and address details is slow.

The feature supports Apple Pay, Google Pay, and Samsung Pay. These are digital wallets, meaning payment details are stored on a phone and a user confirms with Face ID, fingerprint, or a passcode.

Peach Payments also pointed to checkout friction as a key driver of lost sales. It cited the 2025 World Wide Worx Online Retail Report, which said 37% of retailers name checkout friction as the leading cause of cart abandonment.

Why It Matters

African e-commerce brands and online retailers are spending heavily to get users to product pages via ads, social media, and search. If the checkout experience is slow, that spend is wasted.

Wallet-based express checkout is also a response to mobile-first shopping behaviour. For many buyers, the phone is the primary storefront, and the cart and form-heavy checkout flow is often where they drop off.

For merchants, Embedded Express is a direct play for higher conversion rates. It also shifts the conversation from adding new payment methods to improving the payment experience, which can be harder to copy and easier to measure in A B tests (simple experiments that compare two versions of a page).