FNB App Adds My Advisor Finance Management Tools in SA

In Short

• FNB has launched a new in-app feature called My Advisor.
• It is designed to help South African customers understand and manage their money with practical finance tools.
• The feature is now available in the FNB app.

What Happened

FNB has added My Advisor to the First National Bank app to help customers manage personal finances during a rising cost-of-living period. My Advisor is positioned as a digital capability, meaning an in-app set of tools and guidance, not a human adviser.

FNB says the feature is meant to improve financial literacy, which is basic money knowledge like budgeting, saving, and understanding debt. The bank cited the Financial Sector Conduct Authority’s point that nearly one in two South Africans still struggle with basic financial literacy.

FNB also says many of its retail customers are under pressure. It noted that more than 47% of its Retail Banking customers earning up to R750,000 per year are showing signs of financial distress.

Why It Matters

My Advisor brings several money management features into one place. FNB says customers can get a more holistic view of their financial reality, which means seeing a fuller picture of income, spending, and account-linked activity across their banking profile.

The bank says the feature can help customers “unlock additional cashflow”, which in plain terms means finding ways to free up money each month through better choices. It also includes goal setting and tracking linked to accounts, plus tools like calculators, eBucks insights, and will creation.

For banks, tools like this can reduce churn by making the app more useful beyond payments and transfers. For customers, it can turn day-to-day banking data into budgeting prompts and next steps, especially for people managing month-to-month pressure while trying to plan longer-term goals.