Dochase Launches RETAIN AI Agent for Ad Campaign Planning

In Short

Dochase has launched RETAIN AI, which it describes as an autonomous AI marketing agent for planning and running ad campaigns.

The company says the tool can shrink campaign work that often takes two weeks to a month into minutes.

Reports say advertising budgets can start from ₦30,000.

What Happened: How RETAIN AI Works For Dochase Users

Dochase unveiled RETAIN AI at the Brandcom Awards 2026 in Lagos. The company’s founder and managing director, Chibuike Goodnews, said traditional agency timelines for moving from a client brief to live media deployment are now “obsolete.”

Goodnews described RETAIN AI as an “agent,” meaning software that can take actions on its own to complete a goal, not just generate text or images. He compared it to “having a genius, smart young school leaver doing something for you,” and said it will keep learning and improving.

Dochase says users do not need to write complex prompts. Instead, a user inputs a product website link and a social media handle into a RETAIN dashboard.

According to Goodnews, RETAIN AI then scrapes and analyses the product, identifies a target market, creates four ideal customer personas, explains their purchasing psychology, and recommends messaging aimed at conversion.

Goodnews said RETAIN AI is built on Dochase’s programmatic advertising backbone, which the company has spent a decade building to automate ad placements using machine learning.

Why It Matters: Speed, Targeting, And SME Budget Claims

If RETAIN AI performs as described, it could change how quickly Nigerian brands and agencies move from strategy and research to creative production and cross platform media buying.

Goodnews also argued that RETAIN AI is differentiated from basic copy and image generators because it “lives” on Dochase’s data and distribution network.

He said Dochase has access to “about 98% of all the people on the internet,” and that its network includes data touchpoints across more than 55 million internet users in Nigeria and roughly one billion people globally. He also said the system is integrated alongside compliance and security partnerships with ecosystems including Google and Meta.

Reports describe RETAIN AI as targeting smaller budgets too, with advertising spend starting at ₦30,000.