What is Midddleman and how does it work?

Midddleman is a web platform and app that helps African traders and small businesses source, pay for, and ship goods from China. You paste a 1688 product link to instantly translate it to English, ask an AI assistant about shipping costs or supplier ratings, buy RMB to fund suppliers' Alipay wallets, connect with procurement agents, and compare logistics options.

What countries does Midddleman operate in?

Midddleman serves small and medium enterprises (SMEs) across the African continent, with a strong operational presence and active user bases spanning multiple countries.

How do I sign up for Midddleman?

Visit www.midddleman.co, paste a 1688 product link to start, or download the app from Google Play or the Apple App Store to sign up and begin sourcing.

Does Midddleman have a mobile app?

Yes, Midddleman is available on iOS and Android. You can download Midddleman on the App Store for iPhone, or get it on Google Play for Android.

Who is Midddleman best suited for?

Midddleman is best suited for African traders, individuals, small businesses, and mid-size ecommerce businesses importing goods from China.

How do I contact Midddleman support?

Contact Midddleman support by emailing hello@midddleman.co or calling +2347062641236 or +234 813 959 8226.

Midddleman

🌍 Pan-African

A payment and procurement platform for African SMEs importing from China, connecting to agents, funding Alipay in RMB fast, and translating 1688 links with AI.

Use it on:Web iOS· 4.5 Android· 4.1

Is Midddleman right for you?

Best for

African importers
SMEs buying from China
Teams sourcing on 1688
First-time China buyers
Supply chain managers

What it does well

Agent-assisted sourcing
Fast Alipay top-ups
RMB payments
Supplier payments from Africa
AI 1688 translation

Things to check

Alipay top-up limits
Payment fees and rates
Agent vetting process
Supported funding methods
Dispute handling flow

Midddleman is a payment and procurement platform for African SMEs and importers that source goods from China, including products listed on the 1688 wholesale marketplace.

Key capabilities include:

Agent-backed sourcing support through a network of 1000+ African procurement agents in China for tasks such as sourcing and supplier coordination
RMB exchange and supplier payments, including the ability to buy RMB and fund suppliers’ Alipay wallets in about 10 minutes
1688 link translation that translates product links to English instantly to reduce language barriers during purchasing
AI product Q&A that answers questions about shipping costs, product reviews, and supplier ratings for 1688 listings

Available on Web (app portal), Android, and iOS (mobile app).

It targets African small businesses, traders, and B2B importers buying factory-grade goods from China, with usage across multiple African markets and a strong presence in Nigeria.

Midddleman is notable in Africa-China trade because it combines cross-border payments in RMB, 1688 sourcing assistance, and an agent network in a single workflow designed around common importer challenges such as payment friction and language barriers.

As of Jun 22, 2026, Midddleman is rated 4.5 on the App Store from 30 reviews and 4.1 on Google Play from 67 reviews with 5K+ installs.

Social Links:

Categories:

Fintech

Features & Business Model:

ai-powered b2b2c cross-border-payments multi-currency