Lit

Lit is a South African influencer marketing platform for brands, agencies, and creators to plan, launch, and manage influencer and UGC campaigns from one workspace.

Key capabilities include:

• Creator discovery and shortlisting: Search and filter creators by platform, category/niche, location, audience size, and budget, including location + radius search for area-specific campaigns.
• Campaign workflows: Create structured briefs with deliverables and timelines, collect creator applications, approve or decline applicants, manage content approvals before posting, and track deliverables through to completion.
• Payments and reporting: Handle payouts inside the campaign flow and track performance with reporting that includes metrics such as reach, engagement rate, sentiment, and outcomes.
• Social listening and alerts: Monitor mentions, tags, keywords, and hashtags with sentiment trends and AI summaries, plus creator alerts when new creators match saved criteria.

Available on Web and Android.

Target users include South African marketing teams and agencies running campaigns across platforms such as Facebook, Instagram, TikTok, WhatsApp, X, and YouTube; creators use it to find and apply to paid campaigns.

Notable for its South Africa-focused creator network and tooling built around local workflows, including radius-based creator search, in-platform approvals and payments, and UGC management with stated usage rights for paid media. Pricing is paid, with monthly plans from R900 to R15,000 plus creator-spend commission (plan dependent), and optional managed packages (UGC videos from R2,500/video, influencer package R50,000, X trend package R60,000).