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A digital finance platform for Tanzanian consumers and merchants offering checkout loans, device financing, insurance premium financing, and instant cash loans via app and USSD.

Laina Finance is a digital financing platform for consumers and merchants in Tanzania that provides flexible payment plans for purchases, insurance premiums, and short-term cash needs.
Key capabilities include:
Available via USSD (15047#) and the web (including a reseller portal). The customer app includes a virtual credit card for making credit payments at merchants; the business app supports selling to customers on credit while the platform manages risk.
It targets government and private sector (SME) employees, Vodacom subscribers, and business owners, plus resellers, merchants, and partner businesses.
Notable in Tanzaniaβs fintech market for its scale and distribution, including 19.5k+ customers, 450+ resellers (including Vodacom shops), 30+ partners, and an expansion presence in Rwanda.
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