Ladda

Ladda is a wealth management app for Nigerians who want to save and invest in naira or dollars toward short-term and long-term financial goals.

Key capabilities include:

• Goal-based savings with options for consistent, long-term saving where users set a duration and contribution frequency, starting from NGN 1,000.
• High interest savings with advertised returns of up to 20%.
• Instant deposits and withdrawals via direct debit, enabling a linked bank account for funding savings and investments and withdrawing to a bank account.
• Investing options that include mutual funds, global stocks, treasury bills, real estate, commercial papers, and alternative assets.

Available on Android and iOS.

It targets Nigerian adults, including millennials, Gen Z, and the Nigerian diaspora, especially people building savings habits and first-time investors looking for accessible ways to grow money amid inflation.

In the Nigerian market, it positions itself around regulated partnerships, stating that its savings and investing products are provided in partnership with SEC-regulated asset managers, and it also offers free financial classes that unlock after saving or investing NGN 100,000+ or $100.