Via ID

Via ID is an investment fund and startup accelerator focused on new and sustainable mobility, created by the Mobivia Group, which operates automotive service and retail brands such as Norauto and Midas. It positions itself as a hybrid investor and startup studio that provides long term support to innovative mobility companies. Via ID has teams in European hubs including Lille, Paris and Munich, and works with a portfolio of mobility and autotech startups such as Heetch. In Africa, Via ID has been an active investor in the mobility sector through its backing of Heetch, a ride hailing platform. According to available transaction data, Via ID participated in four funding rounds for Heetch between 2014 and 2019, across seed and Series B stages, with an aggregate commitment of approximately 58.5 million dollars. These rounds highlight Via ID’s willingness to support mobility platforms in African markets, including Algeria, from early seed financing through later growth stages. Via ID often invests alongside other venture and corporate investors in mobility, including Alven, Eurazeo, Felix Capital, InnovAllianz, Cathay Innovation, TotalEnergies Carbon Neutrality Ventures and Kima Ventures, which reflects its collaborative approach to building mobility ecosystems. Its broader activity as Mobivia’s venture arm and its role in initiatives such as mobility focused programs and clubs underline a strategic commitment to cleaner, more accessible mobility solutions in Europe and in selected international markets.