Greycroft is a venture capital firm that partners with bold founders in AI, software, sustainability, and consumer brands. The firm supports innovative companies across various growth stages and maintains offices in New York, Los Angeles, and Boston. From January 2017 to June 2022, Greycroft invested $58.7 million across six funding rounds in African fintech companies, primarily in Nigeria and Kenya. The firm focused on early-stage opportunities, with three Series A rounds, two Seed rounds, and one Series B round. Key investments include Klasha for cross-border payments in Nigeria, Send App for instant international transfers in Nigeria, and AZA Finance for cross-border FX and payments in Kenya. Greycroft has co-invested alongside partners such as Plug and Play, Seedcamp, and Berrywood Capital in these rounds.