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Ladda is a wealth management app for Nigerians who want to save and invest in naira or dollars toward short term and long term financial goals.
Key capabilities include:
Available on Web, Android, and iOS.
It targets Nigerian adults, including millennials, Gen Z, and the Nigerian diaspora, especially people building savings habits and first time investors looking for accessible ways to grow money amid inflation.
In the Nigerian market, it positions itself around regulated partnerships, stating that its savings and investing products are provided in partnership with SEC regulated asset managers, and it also offers free financial classes that unlock after saving or investing NGN 100,000+ or $100.
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