What is Genuka and how does it work?

Genuka is an all-in-one business management platform designed for small and medium-sized businesses in Africa. It helps you manage sales, inventory, payments, customer data, and shipping in one place. The platform includes features like website creation, analytics, WhatsApp integration for customer orders, and accounting tools, and is optimized to work in low-internet environments.

What countries does Genuka operate in?

Genuka focuses on French-speaking Africa, Nigeria, Kenya, and South Africa.

How do I sign up for Genuka?

Users can register for a Genuka merchant or developer profile by visiting the official registration page and providing their name, email, and phone number.

Does Genuka have a mobile app?

No, Genuka does not have a mobile app.

Who is Genuka best suited for?

Genuka is best suited for micro, small, and medium-sized businesses (MSMBs) in Africa that need to manage orders, inventory, customer service, and payments with limited internet connectivity.

How do I contact Genuka support?

Genuka offers local support and onboarding assistance. You can reach the team at hello@genuka.com

Does Genuka have a plan for teams or businesses?

Yes, Genuka allows you to add team members or users to your merchant account with assigned roles and permissions to control access to sensitive information and tasks.

Does Genuka offer an API or integrations?

Yes, Genuka offers a public API. View the official Genuka API documentation for endpoints, authentication, and integration guides.

Genuka

🇨🇲 Cameroon 🇨🇮 Côte d'Ivoire 🇰🇪 Kenya+2 more

A business management platform for African SMEs to track sales, manage inventory, send invoices, build storefronts, and message customers on WhatsApp.

Use it on:Web API

Is Genuka right for you?

Best for

African SMEs
Retail shops
Small inventory sellers
WhatsApp-led sellers
B2B sellers

What it does well

Sales and inventory tracking
Invoicing customers
Online storefront setup
WhatsApp customer messaging
Payment link sharing

Things to check

Supported countries list
Payment link options
Storefront design control
WhatsApp messaging limits
Stock tracking features

Genuka is an all-in-one business management SaaS platform for African micro, small, and medium-sized businesses that need a single place to manage sales, stock, invoicing, customers, and an online storefront.

Key capabilities include:

Sales tracking and order management with real-time visibility across orders, payments, and shipping activity
Inventory and stock control with stock level tracking and low-stock alerts, plus product and collection management for physical goods, digital items, and services
Accounting and invoicing tools for creating digital invoices and categorizing expenses for clearer financial reporting
Storefront and customer growth tools, including website/storefront creation with custom domain support, WhatsApp marketing and customer communication, customer profiles with purchase history, and payment links to collect payments via shared order links

Available on Web. An API is available via Postman documentation.

It is designed for entrepreneurs and teams running retail, food, fashion, and service businesses, including operators managing multiple points of sale such as shops, kiosks, and online stores.

Genuka is notable in African markets for its focus on MSMB workflows, multi-shop management, and built-in WhatsApp-based customer engagement. The provider cites adoption by 1,000+ businesses and a 9.5/10 customer satisfaction rating, and it supports a developer ecosystem through API access, an npm package, and a Discord community.

Social Links:

Categories:

E-commerce & Retail

Features & Business Model: