Run Morocco COD e-commerce from one operations dashboard
A business management platform for African SMEs to track sales, manage inventory, send invoices, build storefronts, and message customers on WhatsApp.
Genuka Product Overview
Is Genuka Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- SME shop owners
- Retail inventory teams
What It Does Well
- Sales tracking
- Stock level tracking
Things to Check
- Cameroon and Côte d'Ivoire
- Storefront payment options
About Genuka

Genuka is an all-in-one business management SaaS platform for African micro, small, and medium-sized businesses that need a single place to manage sales, stock, invoicing, customers, and an online storefront.
Key capabilities include:
- Sales tracking and order management with real-time visibility across orders, payments, and shipping activity
- Inventory and stock control with stock level tracking and low-stock alerts, plus product and collection management for physical goods, digital items, and services
- Accounting and invoicing tools for creating digital invoices and categorizing expenses for clearer financial reporting
- Storefront and customer growth tools, including website/storefront creation with custom domain support, WhatsApp marketing and customer communication, customer profiles with purchase history, and payment links to collect payments via shared order links
Available on Web. An API is available via Postman documentation.
It is designed for entrepreneurs and teams running retail, food, fashion, and service businesses, including operators managing multiple points of sale such as shops, kiosks, and online stores.
Genuka is notable in African markets for its focus on MSMB workflows, multi-shop management, and built-in WhatsApp-based customer engagement. The provider cites adoption by 1,000+ businesses and a 9.5/10 customer satisfaction rating, and it supports a developer ecosystem through API access, an npm package, and a Discord community.
Genuka Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataRecent Reviews for Genuka
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Genuka Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataJobs at Genuka
| Title | Posted |
|---|---|
| commercial business to business | Apr 20, 2026 |
Frequently Asked Questions About Genuka
Genuka is an all-in-one business management platform designed for small and medium-sized businesses in Africa. It helps you manage sales, inventory, payments, customer data, and shipping in one place. The platform includes features like website creation, analytics, WhatsApp integration for customer orders, and accounting tools, and is optimized to work in low-internet environments.
Genuka focuses on French-speaking Africa, Nigeria, Kenya, and South Africa.
Users can register for a Genuka merchant or developer profile by visiting the official registration page and providing their name, email, and phone number.
No, Genuka does not have a mobile app.
Genuka is best suited for micro, small, and medium-sized businesses (MSMBs) in Africa that need to manage orders, inventory, customer service, and payments with limited internet connectivity.
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