Gameball

Gameball is a B2B customer loyalty and retention platform for consumer brands that want to embed points, cashback, tiers, referrals, promotions, and in-app games directly into their existing app, website, and in-store journeys.

Key capabilities include:

• Loyalty engine for points, cashback, perks, and VIP tiers, with configurable earning and redemption rules across digital and retail.
• Gamification to reward behavior, not only purchases, using challenges and missions, streak and punch mechanics, badges and leaderboards, plus optional in-app games.
• Promotion engine and automated journeys to run targeted coupons and time-based deals, build retention flows, and trigger popups, emails, and reward actions based on behavior and lifecycle events.
• Referrals with shareable links, built-in tracking, dual-sided rewards (sender and receiver), and milestone bonuses.
• Segments and analytics to create behavior-based segments and monitor loyalty and campaign performance.
• Developer-first implementation with SDKs, APIs, and ready-made widgets, plus published developer documentation.

Available via a web dashboard, with integrations through APIs/SDKs for web, mobile app, and POS deployments, plus platform integrations such as Shopify.

Target users include marketing, product, and engineering teams at ecommerce and retail, on-demand and delivery, fintech and telecom, F&B, and other consumer-facing businesses running omnichannel loyalty and referral programs.

Notable in the African context, it is used by brands operating in North Africa and the broader Middle East, including Breadfast and Gourmet Egypt, supporting embedded loyalty experiences without requiring a separate consumer app download.