What is eFama and how does it work?

eFama is a digital marketplace that connects farmers directly to buyers like restaurants, hotels, households, and businesses, eliminating middlemen for fair pricing and transparency. It works by using AI, data analytics, and technology to ensure product quality, traceability, and efficient supply chain management from farm to market.

What countries does eFama operate in?

eFama operates in South Africa.

Does eFama have a mobile app?

Yes, eFama is available on iOS and Android. You can download eFama on the App Store for iPhone, or get it on Google Play for Android.

Who is eFama best suited for?

eFama is best suited for smallholder and semi-commercial farmers seeking guaranteed buyers, as well as businesses like restaurants, hotels, retailers, and households needing fresh, traceable produce.

How do I contact eFama support?

Contact eFama support by emailing hello@efama.africa.

eFama

🇿🇦 South Africa

A South African mobile marketplace that helps farmers sell fresh produce and meat directly to commercial buyers, households, and non-profits with order tracking and delivery.

Use it on:Web Android· 3.7 iOS· 1.2

Is eFama right for you?

Best for

South African farmers
Fresh produce buyers
Meat buyers
Non-profit food buyers
Household grocery orders

What it does well

Direct farm-to-buyer sales
Fresh produce listings
Meat listings
Order tracking
Delivery coordination

Things to check

Delivery areas served
Buyer eligibility rules
Delivery turnaround times
Fees per order
Order cancellation rules

eFama is a mobile digital marketplace in South Africa that connects farmers selling fresh produce and meat with buyers such as households, commercial buyers, and non-profit organisations.

Key capabilities include:

Farmer listings and direct sales: farmers create seller accounts, list available produce or meat, and sell directly to buyers without traditional intermediaries.
Buyer marketplace and ordering: buyers browse available farm products in-app and place orders directly with farmers.
Order tracking and delivery: the app supports real-time order tracking and delivery from farm to door.
Account setup by role: users choose a seller (farmer) or buyer account type (commercial, household, or non-profit) during registration.

Available on Android (Google Play) and iOS (Apple App Store).

It serves a B2B2C audience: farmers as sellers, and buyers that include restaurants, hotels and other companies, households, and non-profits.

Notable in the South African market context, it reports 11,000+ registered farmers and buyers and has been featured in local and international media and events including Absa’s I Grew It Show and a VISA-hosted G20 2025 panel. It also won VISA She’s Next 2024 and appeared at the Forbes Woman Africa Summit 2025.

As of Jun 22, 2026, eFama is rated 1.2 on the App Store from 5 reviews and 3.7 on Google Play from 23 reviews with 5K+ installs.

Phone:+27 10 035 4945

Social Links:

Categories:

Agri Tech Services & Marketplaces

Features & Business Model:

agricultural-marketplace b2b2c last-mile-delivery marketplace order-management