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Grade fresh produce on-farm with smartphone AI
A South African mobile marketplace that helps farmers sell fresh produce and meat directly to commercial buyers, households, and non-profits with order tracking and delivery.
eFama Product Overview
Is eFama Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African farmers
- Household grocery buyers
What It Does Well
- Farm-direct marketplace
- Produce and meat listings
Things to Check
- Delivery areas served
- Delivery turnaround time
About eFama
eFama is a mobile digital marketplace in South Africa that connects farmers selling fresh produce and meat with buyers such as households, commercial buyers, and non-profit organisations.
Key capabilities include:
- Farmer listings and direct sales: farmers create seller accounts, list available produce or meat, and sell directly to buyers without traditional intermediaries.
- Buyer marketplace and ordering: buyers browse available farm products in-app and place orders directly with farmers.
- Order tracking and delivery: the app supports real-time order tracking and delivery from farm to door.
- Account setup by role: users choose a seller (farmer) or buyer account type (commercial, household, or non-profit) during registration.
Available on Android (Google Play) and iOS (Apple App Store).
It serves a B2B2C audience: farmers as sellers, and buyers that include restaurants, hotels and other companies, households, and non-profits.
Notable in the South African market context, it reports 11,000+ registered farmers and buyers and has been featured in local and international media and events including Absa’s I Grew It Show and a VISA-hosted G20 2025 panel. It also won VISA She’s Next 2024 and appeared at the Forbes Woman Africa Summit 2025.
eFama Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
Official Links
What it does
As of Oct 5, 2026, eFama is rated 1.2 on the App Store from 6 reviews and 3.7 on Google Play from 23 reviews with 5K+ installs.
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eFama Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataeFama has 1 recorded funding event. The latest was Other in Sep 2025.
- Total Raised:
- Undisclosed
- Latest Round:
- Other
eFama Investors & Funding Rounds
eFama Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataFrequently Asked Questions About eFama
eFama is a digital marketplace that connects farmers directly to buyers like restaurants, hotels, households, and businesses, eliminating middlemen for fair pricing and transparency. It works by using AI, data analytics, and technology to ensure product quality, traceability, and efficient supply chain management from farm to market.
eFama operates in South Africa.
Yes, eFama is available on iOS and Android. You can download eFama on the App Store for iPhone, or get it on Google Play for Android.
eFama is best suited for smallholder and semi-commercial farmers seeking guaranteed buyers, as well as businesses like restaurants, hotels, retailers, and households needing fresh, traceable produce.
Contact eFama support by emailing hello@efama.africa.
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