Carry1st

Carry1st is a mobile games and digital content publisher focused on Africa, serving game studios, app publishers, and African players with publishing, commerce, and payments infrastructure.

Key capabilities include:

• Publishing services for African markets, including localized creatives, user acquisition campaigns, live operations support, and influencer programs tailored to local audiences.
• Carry1st Shop, an online storefront that sells in-game currencies, vouchers, passes, subscriptions, and direct top-ups with safe purchase, instant delivery, and 24/7 customer support. The catalog includes products for titles such as Call of Duty: Mobile (COD Points and Battle Pass), PUBG Mobile (UC top-ups), Free Fire (Diamonds), and Roblox (gift cards).
• Pay1st, a payments product that lets publishers accept 200+ local African payment methods through a simple API integration for web and in-game checkout, with fraud protection and support for FX and cross-border operations.
• A mobile game portfolio that includes titles such as Mergedom: Home Design & Merge, Mancala Adventures, and Mine Rescue!

Available on Web (publisher site and shop) and via API integrations; the company also publishes mobile games (Android and iOS referenced broadly).

Target audience: B2B2C, with primary customers including global and regional game and digital content publishers that need African distribution and monetization, and end users including African mobile gamers purchasing top-ups and vouchers.

Notable in Africa for its focus on publisher infrastructure and partnerships for major titles (including Activision for Call of Duty: Mobile payments integration and Riot Games for VALORANT in South Africa), with presence cited across Nigeria, South Africa, Kenya, Ghana, Egypt, Morocco, and other African markets.

As of Jul 6, 2026, Carry1st is rated 4.5 on the App Store from 596 reviews and 3.9 on Google Play from 21.7K reviews with 1M+ installs.