Carry1st

Carry1st is a mobile games and digital content publisher focused on Africa, serving game studios, app publishers, and African players with publishing, commerce, and payments infrastructure.

Key capabilities include:

• Publishing services for African markets, including localized creatives, user acquisition campaigns, live operations support, and influencer programs tailored to local audiences.
• Carry1st Shop, an online storefront that sells in-game currencies, vouchers, passes, subscriptions, and direct top-ups with safe purchase, instant delivery, and 24/7 customer support. The catalog includes products for titles such as Call of Duty: Mobile (COD Points and Battle Pass), PUBG Mobile (UC top-ups), Free Fire (Diamonds), and Roblox (gift cards).
• Pay1st, a payments product that lets publishers accept 200+ local African payment methods through a simple API integration for web and in-game checkout, with fraud protection and support for FX and cross-border operations.
• A mobile game portfolio that includes titles such as Mergedom: Home Design & Merge, Mancala Adventures, and Mine Rescue!

Available on Web (publisher site and shop) and via API integrations; the company also publishes mobile games (Android and iOS referenced broadly).

Target audience: B2B2C, with primary customers including global and regional game and digital content publishers that need African distribution and monetization, and end users including African mobile gamers purchasing top-ups and vouchers.

Notable in Africa for its focus on publisher infrastructure and partnerships for major titles (including Activision for Call of Duty: Mobile payments integration and Riot Games for VALORANT in South Africa), with presence cited across Nigeria, South Africa, Kenya, Ghana, Egypt, Morocco, and other African markets.