Bekia

Bekia is a recycling pickup platform for households and businesses in Egypt that helps people schedule collections of recyclable waste and earn rewards based on what they recycle.

Key capabilities include:

• On-demand waste pickup scheduling for plastics, paper, metals, electronics, and used cooking oil via multiple channels, including mobile app, website, phone, and WhatsApp
• Rewards and redemption that convert collected waste into points or credits based on weight and market value, redeemable for options such as cash, shopping vouchers, groceries, mobile airtime, or school fees
• Collection logistics using geolocation to support efficient pickup routing, including service coverage in underserved areas
• Recycling and downstream handling by delivering materials to recycling factories, with additional handling for e-waste and used cooking oil through partners

Available on Android and iOS.

It serves B2C users (households, with a focus on women managing home waste) and B2B customers such as hotels, embassies, schools, government agencies, and other organizations.

Notable in the Egypt market for operating a rewards-based recycling model with broad materials coverage and documented partnerships (including Nestle Pure Life and CIB), alongside reported environmental impact metrics such as millions of plastic bottles recycled and significant CO2 emissions avoided.

As of Jun 29, 2026, Bekia is rated 3.0 on the App Store from 2 reviews and 4.6 on Google Play from 966 reviews with 100K+ installs.