What is B.TECH and how does it work?

B.TECH is Egypt's largest omnichannel retailer for home appliances, consumer electronics, mobiles, and IT products, offering sales both online and through over 175 stores across the country. It works by providing competitive prices, flexible installment payment options via partnerships like Fawry, and delivery or in-store pickup services.

How much does B.TECH cost?

B.TECH does not have a fixed cost because it is a retail platform, so prices depend on the product you buy (for example, home appliances, phones, or laptops), with items ranging from a few thousand EGP to over 100,000 EGP for premium electronics.

What countries does B.TECH operate in?

B.TECH operates in Egypt, with stores, dealers, and service centers across 25 governorates including Cairo, Marina, Hurghada, Sohag, and Aswan.

How do I sign up for B.TECH?

You can sign up for B.TECH by creating an account on their website or mobile app and then browsing products and checking out, or by selecting installment services like “Mylo” during purchase if you want to pay over time.

Does B.TECH have a mobile app?

Yes, B.TECH is available on iOS and Android. You can download B.TECH on the App Store for iPhone, or get it on Google Play for Android.

Who is B.TECH best suited for?

B.TECH is best suited for Egyptian consumers seeking home appliances, electronics, mobiles, and IT products through affordable payment plans.

How do I contact B.TECH support?

You can contact B.TECH via email at support@btech.com

B.TECH

🇪🇬 Egypt

An omnichannel retail and consumer finance platform for Egyptian shoppers to buy appliances and electronics online or in-store, with installment options and multiple payments.

Use it on:Web iOS· 4.0 Android· 4.2

Is B.TECH right for you?

Best for

Egyptian shoppers
Appliance buyers
Electronics buyers
Installment shoppers
Online and in-store buyers

What it does well

Online appliance shopping
In-store purchasing option
Installment checkout
Multiple payment methods
Omnichannel shopping

Things to check

Installment terms
Down payment needed
Accepted payment methods
Store pickup options
Return and warranty terms

B.TECH is an omnichannel retail and consumer finance platform for Egyptian consumers buying home appliances and consumer electronics online and through physical stores.

Key capabilities include:

E-commerce catalog across major categories, including large and small home appliances, TVs and projectors, mobiles and tablets, laptops and PCs, personal care, audio, wearables, and gaming.
Brand shop and deals discovery, with promotional collections such as hot offers, seasonal sales, and online-exclusive discounts.
Flexible installments via mylo, the company’s fintech subsidiary, with digital onboarding for credit access and installment payment options.
Multiple payment methods, including credit cards, bank mobile wallets, and direct debit.

Available on Web, Android, iOS, and Huawei AppGallery.

Target audience: B2C shoppers in Egypt looking for electronics and home essentials with optional installment financing.

Notable in the Egyptian market for combining a large nationwide retail footprint (88+ branches across 25 governorates) with an e-commerce platform and consumer financing through mylo, plus 75 authorized service centers supporting after-sales service.

As of Jun 22, 2026, B.TECH is rated 4.0 on the App Store from 546 reviews and 4.2 on Google Play from 118.8K reviews with 5M+ installs.

Social Links:

Categories:

E-commerce & Retail

Features & Business Model:

b2c bnpl mobile-money online-store

Frequently Asked Questions About B.TECH

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DD Dave found that B.TECH has raised $184M across 2 rounds, backed by 9 investors. Their latest round was a Other in Oct 2022. See how we get product data