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An omnichannel retail and consumer finance platform for Egyptian shoppers to buy appliances and electronics online or in-store, with installment options and multiple payments.
B.TECH is an omnichannel retail and consumer finance platform for Egyptian consumers buying home appliances and consumer electronics online and through physical stores.
Key capabilities include:
Available on Web, Android, iOS, and .
Target audience: B2C shoppers in Egypt looking for electronics and home essentials with optional installment financing.
Notable in the Egyptian market for combining a large nationwide retail footprint (88+ branches across 25 governorates) with an e-commerce platform and consumer financing through mylo, plus 75 authorized service centers supporting after-sales service.
As of May 11, 2026, B.TECH is rated 4.0 on the App Store from 546 reviews and 4.2 on Google Play from 118.8K reviews with 5M+ installs.
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DD Dave found that B.TECH has raised $232.1M across 3 rounds, backed by 9 investors. Their latest round was a Debt in May 2026. See how we get product data
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