B.TECH
An omnichannel retail and consumer finance platform for Egyptian shoppers to buy appliances and electronics online or in-store, with installment options and multiple payments.

Is B.TECH right for you?
Best for
- Egyptian shoppers
- Appliance buyers
- Electronics buyers
- Installment shoppers
- Online and in-store buyers
What it does well
- Online appliance shopping
- In-store purchasing option
- Installment checkout
- Multiple payment methods
- Omnichannel shopping
Things to check
- Installment terms
- Down payment needed
- Accepted payment methods
- Store pickup options
- Return and warranty terms
B.TECH is an omnichannel retail and consumer finance platform for Egyptian consumers buying home appliances and consumer electronics online and through physical stores.
Key capabilities include:
- E-commerce catalog across major categories, including large and small home appliances, TVs and projectors, mobiles and tablets, laptops and PCs, personal care, audio, wearables, and gaming.
- Brand shop and deals discovery, with promotional collections such as hot offers, seasonal sales, and online-exclusive discounts.
- Flexible installments via mylo, the company’s fintech subsidiary, with digital onboarding for credit access and installment payment options.
- Multiple payment methods, including credit cards, bank mobile wallets, and direct debit.
Available on Web, Android, iOS, and Huawei AppGallery.
Target audience: B2C shoppers in Egypt looking for electronics and home essentials with optional installment financing.
Notable in the Egyptian market for combining a large nationwide retail footprint (88+ branches across 25 governorates) with an e-commerce platform and consumer financing through mylo, plus 75 authorized service centers supporting after-sales service.
As of Jun 22, 2026, B.TECH is rated 4.0 on the App Store from 546 reviews and 4.2 on Google Play from 118.8K reviews with 5M+ installs.
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