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An omnichannel retail and consumer finance platform for Egyptian shoppers to buy appliances and electronics online or in-store, with installment options and multiple payments.
B.TECH Product Overview
Is B.TECH Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Egyptian shoppers
- Electronics buyers
What It Does Well
- Electronics shopping
- Appliance shopping
Things to Check
- Installment eligibility rules
- Down payment required
About B.TECH
B.TECH is an omnichannel retail and consumer finance platform for Egyptian consumers buying home appliances and consumer electronics online and through physical stores.
Key capabilities include:
- E-commerce catalog across major categories, including large and small home appliances, TVs and projectors, mobiles and tablets, laptops and PCs, personal care, audio, wearables, and gaming.
- Brand shop and deals discovery, with promotional collections such as hot offers, seasonal sales, and online-exclusive discounts.
- Flexible installments via mylo, the company’s fintech subsidiary, with digital onboarding for credit access and installment payment options.
- Multiple payment methods, including credit cards, bank mobile wallets, and direct debit.
Available on Web, Android, iOS, and Huawei AppGallery.
Target audience: B2C shoppers in Egypt looking for electronics and home essentials with optional installment financing.
Notable in the Egyptian market for combining a large nationwide retail footprint (88+ branches across 25 governorates) with an e-commerce platform and consumer financing through mylo, plus 75 authorized service centers supporting after-sales service.
B.TECH Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
Official Links
What it does
As of Oct 5, 2026, B.TECH is rated 4.0 on the App Store from 546 reviews and 4.2 on Google Play from 118.8K reviews with 5M+ installs.
Recent Reviews for B.TECH
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B.TECH Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataB.TECH has raised $184M across 6 recorded funding events. The latest was Debt Financing in May 2026.
- Total Raised:
- $184M
- Latest Round:
- Debt Financing
B.TECH Investors & Funding Rounds
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Frequently Asked Questions About B.TECH
B.TECH is Egypt's largest omnichannel retailer for home appliances, consumer electronics, mobiles, and IT products, offering sales both online and through over 175 stores across the country. It works by providing competitive prices, flexible installment payment options via partnerships like Fawry, and delivery or in-store pickup services.
B.TECH does not have a fixed cost because it is a retail platform, so prices depend on the product you buy (for example, home appliances, phones, or laptops), with items ranging from a few thousand EGP to over 100,000 EGP for premium electronics.
B.TECH operates in Egypt, with stores, dealers, and service centers across 25 governorates including Cairo, Marina, Hurghada, Sohag, and Aswan.
You can sign up for B.TECH by creating an account on their website or mobile app and then browsing products and checking out, or by selecting installment services like “Mylo” during purchase if you want to pay over time.
Yes, B.TECH is available on iOS and Android. You can download B.TECH on the App Store for iPhone, or get it on Google Play for Android.
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