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AdvantaSMS
A business messaging service for organizations in Kenya and East Africa to send bulk SMS, integrate SMS via APIs, manage shortcodes and USSD, and track delivery.
AdvantaSMS Product Overview
Is AdvantaSMS Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- East Africa businesses
- Customer notification teams
What It Does Well
- Bulk SMS sends
- SMS API integration
Things to Check
- Kenya Tanzania Uganda reach
- Shortcode setup process
About AdvantaSMS
AdvantaSMS is a business messaging service from Advanta Africa Ltd for organizations that need bulk SMS, customer notifications, and SMS integrations in Kenya and nearby markets.
Key capabilities include:
- Bulk SMS sending via a web interface and developer APIs, with support for single and bulk messages, scheduled SMS, delivery reports, and account balance checks (per the Bulk SMS API documentation)
- SMS gateway connectivity through SMPP v3.4, aimed at teams that want direct SMPP integration into enterprise systems
- Shortcodes and USSD services, with separate setup and monthly rental fees listed on the pricing page
- Additional channels and services listed on the website, including airtime distribution (with delivery or failure notifications), email, and voice calls
Available on Web and via APIs (Bulk SMS API, SMPP API, USSD API guide, Airtime API). The site references sending via mobile, but no verified Android or iOS app listing is provided.
Built for B2B teams such as SMEs, enterprises, developers, and organizations that run OTP and 2FA flows, account and arrival alerts, transactional customer communications, or SMS marketing.
Notable in the Kenyan market context, the company states it has operated since 2008, and its pricing page notes licensing by Kenya’s Communications Authority and direct connectivity to mobile operators. The site also advertises service coverage in Kenya, plus bulk SMS pages for Uganda and Tanzania.
AdvantaSMS Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
What it does
Pricing & Fees
Variable pricingBulk SMS rates are on request. Shortcodes cost KES 25,000 setup + KES 15,000/month (dedicated) or KES 15,000 setup + KES 5,000/month (shared); shared USSD is KES 20,000 setup + KES 15,000/month; sender ID branding is KES 10,000 per network. All excluding VAT.
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Frequently Asked Questions About AdvantaSMS
AdvantaSMS is a business messaging service for sending bulk SMS and customer notifications. You can send messages through its web service or connect your systems using APIs, then schedule messages and check delivery reports.
Bulk SMS rates are KES 0.8 per SMS for 1–100,000 messages, KES 0.7 for 100,001–500,000, KES 0.6 for 500,001–1,000,000, and KES 0.5 above 1,000,000. Shortcode and USSD services have separate setup and monthly rental fees.
AdvantaSMS primarily serves Kenya and also lists bulk SMS services in Uganda and Tanzania.
Sign up through the Advanta SMS messaging portal or request an account via advantasms.com/contact-us. Existing users log in at quicksms.advantasms.com.
AdvantaSMS is suited to businesses, developers, and organizations that need bulk messaging, customer notifications, or SMS integrations, including OTP and account-alert workflows.
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