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Ayoub Arab is founder and CEO of Msarat Smart Learning, since 2024, which aims to integrate AI and adaptive learning into e-learning and develops accredited educational products with academic institutions. Arab was previously co-founder and VP of Jeel Platform and Roots Integrated LLC (2019-2025). Earlier, Arab was executive general manager at Nahjj (2012-2015), founded the Cairo office of Sure Global Technology (2008-2012) and spent eight years at RDI.

JeelSaudi Arabia