Ahmad Atef

Ahmad is an engineer who graduated from Ain Shams University. In an October 2025 EnterpriseAM founder interview, Ahmad says the career started with a job as a VAS quality engineer at Vodafone, given an engineering background. Ahmad was dying to move to the commercial department and soon moved into customer value management. There the work was building customized offers for consumers based on usage and behavior.

Ahmad says a move to Vodafone Romania was offered on the back of that work. The role there centered on selling phones, which gave Ahmad e-commerce experience. Ahmad saw untapped e-commerce potential in Egypt and the Middle East. The reason, Ahmad says, was that everyone was following the conventional e-commerce model.

Wamda reports that Kenzz was founded in 2022 by Mahmoud AlSilk, Moataz Sami and Ahmad, whom Wamda spells Ahmed. Wamda calls Kenzz an Egypt-based mass e-commerce startup. The company's press release on the page pitches it for the mass market in Egypt and the wider MENA region. In the EnterpriseAM interview, Ahmad says some 60 to 70 percent of Kenzz users come from outside the big cities. Wamda reported on 18 October 2022 that Kenzz completed a $3.5 million seed round led by Outliers Venture Capital. HOF Capital, Foundation Ventures, Samurai Incubate and other investors took part.

In a press release block on the Wamda page, Kenzz says it sources products directly from manufacturers and importers and offers deeper discounts when consumers buy with friends and family. The release cites discounts of up to 65 percent. In the EnterpriseAM interview, Ahmad says the app is built to resemble social media shopping, with a TikTok-style video shopping experience. Ahmad says sign-up requires only a phone number, that Kenzz TV is a video shopping format where customers see products in action, and that Kenzz encourages user-generated content instead of traditional reviews.

In the October 2025 interview, Ahmad says trust is usually the hindrance to e-commerce usage, and that it is all about building trust. Ahmad adds that Kenzz is keen on having people open the app every day. On scale, Ahmad argues that reaching sufficient scale with reliable service lets e-commerce start realizing efficiencies in areas like logistics, which answers the view that it burns cash. That is a point about the sector. Ahmad sees Kenzz as a household name in five years. Ahmad says three of five users at a focus group made a first-ever online purchase through Kenzz. That is Ahmad's own claim.