Zeal Adds Loyalty and Insights to DNA Payments Terminals

In Short

Zeal says merchants using DNA Payments can run Zeal’s branded loyalty on their existing payment terminals. Zeal also says the setup includes real time customer insights, and that the first DNA Payments merchants are already live and processing loyalty transactions.

What Happened: Loyalty On The Card Machine With Zeal And DNA Payments

Zeal announced that DNA Payments merchants can use Zeal’s branded loyalty and real time customer insights on their existing payment terminals.

“Branded loyalty” means a merchant can offer a loyalty programme under their own brand, instead of a generic scheme. “Real time customer insights” means the merchant can see customer related information as it happens, rather than waiting for a later report.

Zeal also said the first DNA Payments merchants were already live and processing loyalty transactions.

Why It Matters

Rolling out loyalty features directly on existing payment terminals can make it easier for merchants to start using loyalty programmes without changing their hardware. If loyalty runs where payments happen, it can be simpler for staff to use and for customers to join during checkout.

For Zeal, the announcement signals distribution through a payments provider, and an early proof point that merchants are already processing loyalty transactions through the DNA Payments setup.