Valu Renews CEO Walid Hassouna Mandate for 3 Years

In Short

• Valu has renewed founder and CEO Walid Hassouna’s mandate for another three years.
• The board also renewed contracts for Valu’s Executive Committee for the same term.
• The move signals leadership continuity as the company operates as a listed business on Egypt’s stock exchange.

What Happened

Valu said on September 3, 2026 that its board, through its nomination and remuneration committee, extended the contracts of CEO Walid Hassouna and the Executive Committee for a further three-year term.

Valu positions itself as a universal fintech, meaning it offers multiple consumer finance products in one platform, not just a single lending product. The company started in 2016 and launched in 2017 as a Buy Now, Pay Later service, which lets customers split a purchase into instalments instead of paying upfront.

Over time, Valu expanded beyond BNPL into other consumer finance products, including flexible payment plans, cash products, and insurance-related offerings delivered through partners. The company said it has over 1 million registered users and a merchant network of thousands across categories like electronics, fashion, home furnishings, healthcare, education, travel, and lifestyle.

Valu also highlighted milestones that shaped its current operating model. In 2020 it received a Consumer Finance Law licence from Egypt’s Financial Regulatory Authority, which formalised it as a regulated lender. In 2025 it completed its listing on the Egyptian Exchange, shifting from a privately held subsidiary within EFG Holding to a publicly traded company subject to market disclosure and shareholder scrutiny.

The company has expanded into Jordan as part of a regional growth strategy.

Why It Matters

For a listed fintech, leadership stability matters because investors and regulators look for predictable governance and clear accountability. Renewing the CEO and executive team reduces uncertainty while Valu scales its product mix and merchant coverage.

It also underlines how regulated consumer finance and BNPL players in Africa are moving closer to traditional capital markets. Public listings increase transparency requirements, which can influence how these platforms price credit, manage risk, and report performance.