Trazo’s OliliFood Plans Lagos, Abuja Expansion in 2027

In Short

• Trazo says it plans to expand its OliliFood food delivery service into Lagos and Abuja in 2027.
• The startup built scale first in smaller southern cities, mainly Asaba and Warri.
• Trazo says OliliFood has processed 120,000+ orders and hit ₦2 billion in GMV.

What Happened

Trazo is preparing to take OliliFood into Nigeria’s biggest food delivery markets, Lagos and Abuja, in 2027. The company says it has spent the past six years building a delivery operation in mid-sized cities that many venture-backed players ignored.

According to Trazo CEO Ikechukwu Nweze, OliliFood has processed more than 120,000 orders across Asaba and Warri. He also said the business has generated about ₦2 billion, around $1.5 million, in gross merchandise value (GMV), which is the total value of orders that customers placed on the platform before costs and refunds.

Trazo launched OliliFood in February 2020 with two restaurant vendors and two riders. Nweze said the original problem was simple, ordering food online in Asaba was hard because restaurant listings, online payments, and reliable dispatch networks were limited.

The planned move puts Trazo into a more crowded market with stronger demand and higher competition. Lagos already has several food delivery apps and restaurant aggregators. For context, players like Chowdeck, Glovo, and Bolt Food are active in large cities and compete on delivery speed, restaurant supply, pricing, and rider availability.

Why It Matters

Trazo’s bet is a playbook many African logistics startups consider, prove unit economics in smaller cities, then expand into dense metros. Smaller cities can be cheaper to learn in, but they also have thinner demand and weaker infrastructure.

If Trazo can carry its Asaba and Warri operational discipline into Lagos and Abuja, it may find new growth. If not, the expansion could expose it to higher marketing spend, tougher rider management, and more aggressive competition in last-mile delivery, which is the final step of getting food from a restaurant to a customer’s door.