Tix launched an upgraded Custom Questions feature on June 27, 2026, helping event organizers collect attendee data like age and location and add event terms.
Tix has launched an upgraded Custom Questions feature.
The update went live on June 27, 2026.
Organizers can collect more attendee details, like location and age. They can also set event terms and conditions during ticket purchase.
African event ticketing platform Tix has rolled out an upgraded Custom Questions feature for event organizers.
Custom Questions are extra fields added to a ticket checkout form, similar to adding a short survey at the point of payment. Instead of only collecting a name and phone number, organizers can ask for more structured information.
With the upgrade, organizers can request details such as attendee location and age. They can also add event terms and conditions, which are rules attendees must accept to buy a ticket.
For ticketing teams, this is a shift from guessing who is attending to capturing clearer audience data at the source. It also reduces back and forth messages after a ticket is sold, because key details are collected upfront.
Better attendee data can help organizers make decisions on marketing, logistics, and partnerships. For example, location data can guide where to focus ads or whether transport support is needed. Age data can help shape programming, security planning, and sponsor targeting.
Adding terms and conditions inside the checkout flow can also lower disputes. If policies like refunds, entry rules, or age restrictions are clearly accepted during purchase, organizers have a simpler reference point if issues come up at the gate.
More broadly, this kind of data capture is becoming a standard feature in event management and online ticket sales. Platforms that make it easy to collect, store, and act on audience insights can become stickier for recurring event creators.
Primary Source: The Tix Blog
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