TaDa Gaming Adds OdiBets Kenya Partnership for iGaming

In Short

TaDa Gaming has signed a new partnership with Kenya-based OdiBets.

The partnership is now live, and OdiBets players can access a selection of TaDa games.

What Happened: How TaDa Gaming Content Landed On OdiBets

TaDa Gaming said it has expanded its distribution across African iGaming markets through a new strategic partnership with OdiBets.

With the integration live, OdiBets players can play TaDa titles including Fortune Gems 500, Fortune Garuda 500, Fortune Coins 2, Gold Mine Express, and Jackpot Joker Fever.

TaDa said its multi-market licencing and “glocalisation strategy” help it deliver tailored gaming content. In practice, this means adapting each release to match local player preferences, typical play patterns, and the rules that apply in each jurisdiction.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Partnering with leading operator OdiBets is a milestone in our pan-African journey, significantly widening our reach across the exciting East African market.”

Benedict Murithi, Head of Marketing at OdiBets, said the deal brings “award-winning content, faster integrations and a partner who is focused on helping us to stay ahead in a very competitive market.”

Why It Matters: More Casino Content For OdiBets Players In Kenya

OdiBets said it was founded in 2017 and is operated by Kareco Holdings Limited. The company is based in Nairobi and is authorised and regulated in Kenya by the Gambling Regulatory Authority (GRA).