Startbutton Adds Dashboard Tool to Resend Missed Webhooks

In Short

• Startbutton now lets merchants resend missed webhooks directly from the dashboard.
• It covers multiple transaction events, including collections, payouts, conversions, disputes, and subscription renewals.
• The resend delivers the latest transaction state, not the original payload.

What Happened

Startbutton has added a self-serve “resend webhook” feature for merchants who miss payment notifications.

A webhook is an automated message a platform sends to your server when something changes, like “payment received” or “payout completed.” If your server is down, responds too slowly, or does not acknowledge the message, the webhook can fail. The payment can still go through, but your system may not update order status, trigger fulfillment, or reconcile funds.

With the new update, merchants can resend a missed webhook without opening a support ticket. The action is available from the transaction list in the Startbutton dashboard, and can also be triggered if the merchant already knows the transaction reference.

Startbutton says the resend sends the latest status of the transaction. For example, if a payout moved from PENDING to SUCCESSFUL since the first attempt, the resent webhook will reflect SUCCESSFUL.

Additional controls include ownership checks (to confirm the merchant is allowed to resend that transaction’s webhook), an audit trail (a recorded log of who resent what and when), and a limit of up to three retries per transaction.

Why It Matters

For African merchants running payments, payouts, or subscriptions, webhook failures often show up as support load, delayed reconciliation, and broken downstream workflows. This is especially painful for marketplaces where order management and vendor payouts depend on real-time events.

By making webhook resend self-serve, Startbutton reduces reliance on support queues and gives dev and ops teams a faster way to close data gaps. The “latest state” design also lowers the risk of replaying stale data into internal systems.

The trade-off is that teams need to build webhook handlers that can safely process updates more than once, which usually means using idempotency (treating duplicates as the same event) and checking current transaction state before applying changes.