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Sarwa is running a six month Make money move campaign across nearly 2,000 Careem Bikes in Dubai, starting with Dubai Ride on November 1.
Sarwa is bringing its ‘Make money move’ campaign to Careem Bike, Dubai’s bike share network.
Sarwa, described as a UAE born investing and personal finance app, announced a co branded campaign with Careem Bike in Dubai.
The campaign is called ‘Make money move’. Sarwa said it will run for six months and appear across nearly 2,000 Careem Bikes.
The co branded bikes are set to launch at Dubai Ride on 1 November. Sarwa said at least 500 bikes will be on the road for the event.
Sarwa also described itself as the first homegrown UAE fintech to pass US$1 billion in client assets.
For Sarwa, the campaign is a way to put its brand in front of people using a high visibility urban mobility network.
For Dubai’s wider consumer finance market, the campaign signals how personal finance apps are using outdoor placements, including shared mobility fleets, to reach everyday users where they commute and exercise.
Primary Source: Mid-east
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