Prestmit Business Launches B2B Gift Card and Crypto APIs

In Short

• Prestmit has launched Prestmit Business, a new B2B offering.
• It combines the company’s API Partner Programme with an OTC desk for large crypto trades.
• The goal is to help businesses build gift card products and handle high-volume crypto conversions with local settlement.

What Happened

Prestmit Business is a new product from Prestmit that targets companies, not individual users. Prestmit is best known for consumer services around gift cards, crypto exchange, and digital payments. With this launch, it is packaging its business tools into one place.

The first part is an API Partner Programme. An API, short for application programming interface, is a way for one software product to talk to another (like a plug that lets your app connect to a payment or gift card provider). This lets a fintech, marketplace, or rewards platform integrate gift card buying and selling into its own app without building the full rails.

The second part is an OTC desk. OTC means over-the-counter, which is a managed way to trade large crypto amounts directly with a provider instead of using public exchange order books. Prestmit says this supports high-volume cryptocurrency conversions with settlement in Naira or Cedis, meaning businesses can receive local currency payouts after crypto is converted.

Why It Matters

More African startups now want embedded finance, which means offering financial services inside non-finance apps, such as wallets, payouts, and rewards. Gift cards are also used for incentives, customer support refunds, and cross-border value transfer when card payments are hard.

By bundling APIs and an OTC desk, Prestmit is positioning itself as infrastructure for companies that need reliability at scale. For operators, the key questions will be pricing, compliance checks, and how fast settlement works during FX volatility and crypto market swings.