Playson has signed a content distribution deal with KingMakers’ BetKing to launch tailored online casino games in Nigeria via EveryMatrix CasinoEngine.
Playson is expanding in Nigeria through a new content distribution partnership with KingMakers, the company behind Betking. The agreement makes a selection of Playson online casino games available to BetKing customers in Nigeria.
Industry coverage dated 10 June 2026 described the rollout as live. Initial titles available include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 Lines.
The games are being delivered via EveryMatrix’s CasinoEngine. CasinoEngine is a B2B aggregation platform, meaning it connects multiple casino game suppliers to an operator through a single API, like plugging many TV channels into one decoder.
Playson said the portfolio has been rebuilt and optimised for African audiences. In practice, localisation often means lighter game files for slower networks, device-friendly performance, and user experience tweaks for local player behaviour.
For Playson, Nigeria is one of Africa’s biggest regulated betting and gaming markets. Getting onto a leading operator’s platform can speed up distribution and reduce the friction of signing separate integrations with multiple brands.
For KingMakers and BetKing, the deal deepens its online casino catalogue alongside sports betting. It also shows how aggregation platforms like EveryMatrix can shorten time to market for new casino content, since operators can add new studios without rebuilding their full backend.
More broadly, this is another sign that Nigeria’s betting operators are investing in casino products, not just sportsbook, and are using B2B platform partners to scale content quickly.
Primary Source: Afrigamingbulletincom
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