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Ooredoo Tunisia renewed its partnership with Club Africain, extending a relationship that started in 2008 and includes youth support and digital fan services.
Ooredoo Tunisia has renewed its long-running partnership with Club Africain. The announcement was made on September 4, 2026.
The partnership dates back to 2008. Ooredoo says the renewal confirms a stable relationship built over time, and keeps the operator involved in Tunisian sport.
Ooredoo Tunisia CEO Eyas Assaf said the sponsorship is tied to “trust, continuity, and a shared vision”. He also framed sport as more than competition, and as a channel for youth empowerment.
Club Africain president Mohsen Trabelsi said the club is proud to continue what he described as a historic partnership. He said the backing helps the club pursue its sporting goals and meet fan expectations.
The announcement also points to digital fan services. Ooredoo previously supported Club Africain supporters through dedicated digital offers and initiatives, including “Lefri9i Mobile”, which aims to create a closer link between fans and the club through mobile services.
For telcos, sports sponsorships are still a practical way to keep brand visibility in a crowded market. They also support customer retention, which means keeping existing subscribers from switching networks.
The mention of digital initiatives is the more direct tech angle. Digital fan services can include dedicated mobile plans, content, ticketing alerts, or loyalty perks, and they help operators turn sponsorships into daily product usage.
For Tunisia’s sports ecosystem, long-term sponsorships can be more valuable than short deals. They offer more predictable funding for clubs, and can support youth programs that feed into national talent pipelines.
For operators like Ooredoo, these partnerships also test how well telecom services can be packaged around communities, not just connectivity.
Primary Source: Business News
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