Lottotech Launches Draw as a Service for Promo Campaigns

In Short

• Lottotech has announced Draw as a Service, a turnkey draw and raffle setup for companies.
• It uses Lottotech’s regulated draw infrastructure, including verification checks.
• The service is positioned for promotional campaigns like contests, raffles, and prize draws.

What Happened

Lottotech has launched Draw as a Service, a packaged service that lets businesses run promotional draws without building the draw systems themselves. Lottotech says the offering covers the core steps needed to run a compliant draw.

The service handles participant data, meaning the customer information collected for the campaign. It also runs the random selection, meaning the winner selection process is done through controlled draw processes rather than manual picking.

Lottotech also includes verification aligned with GRA compliance. In practice, this means checks designed to meet rules that can apply to regulated promotional games and prize draws.

For companies, the pitch is speed and reduced operational risk. Instead of sourcing vendors for data collection, draw execution, auditing, and winner validation, they can use one provider.

Why It Matters

Across Africa, promotions are a common way to drive sales, customer sign-ups, and brand awareness. But draws can create trust issues if users suspect winners are not selected fairly, or if customer data is handled poorly.

A Draw as a Service model pushes these risks onto a specialist operator. It can also help brands show transparency by pointing to regulated infrastructure and clear verification steps.

This also fits a wider trend of compliance-first outsourcing. More companies are choosing external services for sensitive workflows, like identity checks, payments, and customer data handling, instead of building in-house.

On Liners, Lottotech is listed under betting and lottery services, and this product expansion adds a B2B angle to that footprint.