Hurupay Rebrands to Kolan as New Name Rolls Out

In Short

• Hurupay announced a rebrand to Kolan on August 4, 2026.
• The company said Kolan is a DBA, meaning a “doing business as” name for Hurupay Inc.
• “Kolan” will start showing up across its communications, platforms, and materials.

What Happened: Hurupay Rebrand to Kolan Name Rollout

Hurupay says it is changing how it presents its brand to the market, moving to Kolan as its new public-facing name.

The company described Kolan as a DBA of Hurupay Inc. A DBA is a registered trading name, like a storefront sign that differs from the legal company name behind it.

Hurupay said references to Kolan will begin appearing across its communications, platforms, and materials. That typically includes marketing pages, app screens, email domains, customer support pages, and product documentation.

The announcement sits alongside a blog presence that focuses on cross-border payouts and multi-currency payment workflows, including content aimed at freelancers, creators, and remote teams.

Why It Matters: Brand Clarity for Cross-Border Payments and Payouts

Rebrands often create short-term confusion for users, especially in fintech where people need to trust the name they see on payment receipts, bank statements, and compliance checks.

For customers, the key question is operational continuity. Will account details, fees, payout timelines, and support channels stay the same while the Kolan name rolls out.

For partners, including payroll platforms, marketplaces, and payout providers, a name transition can require updates to onboarding flows, invoices, and customer-facing wording.

If Hurupay keeps the legal entity unchanged and only switches the trading name, it can reduce the paperwork burden. Still, users should expect a period where both Hurupay and Kolan appear side by side while the rollout completes.