Hisa replaces the Chaka app in Nigeria, offering simpler access to Nigerian stocks and ETFs as the SEC-licensed sub-broker targets retail adoption.
Chaka has launched Hisa, a new investment app for retail investors in Nigeria.
The app replaces Chaka’s existing consumer app. It keeps users’ portfolios and history.
Hisa offers access to Nigerian stocks and ETFs.
Hisa is now live as the new consumer product from Chaka, which describes itself as Nigeria’s first SEC-licensed digital sub-broker.
A sub-broker is a licensed firm that connects everyday investors to a primary broker and the stock market, similar to a certified agent that routes your trades through an approved channel.
The company says Hisa is designed to feel simpler and more transparent for first-time investors. It is also positioned as an “investing platform”, meaning it is not just a stock list, it is the app experience for onboarding, funding, and managing investments in one place.
Hisa gives users access to Nigerian stocks and ETFs. ETFs are exchange-traded funds, which are “basket” products that bundle many shares into one instrument, like buying a mixed pack instead of a single item.
Existing Chaka users can update their app to move to Hisa without losing their holdings. New users can download Hisa from the Google Play Store and Apple App Store.
Hisa is a bet on adoption, not only access. Many African investment products already connect users to markets, but brokerage usage is still low.
The company is focusing on why people avoid investing in the first place, including confusing interfaces, unclear fees, and a feeling that investing is only for experts.
The rebrand also signals regional ambition. “Hisa” is a Swahili word meaning “shares,” and the name choice is meant to travel beyond Nigeria as fintech competition pushes platforms to scale across multiple African markets.
If Hisa can reduce intimidation and improve trust, it could help widen retail participation in public markets, which remains a key gap in African wealth tech.
Primary Source: Nairametrics
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