Fawry and Domty Partner on B2B Loyalty Vouchers in Egypt

In Short

• Fawry and Domty signed a strategic partnership on June 1, 2026.
• They are launching a B2B loyalty program for Domty wholesalers and distributors across Egypt.
• Rewards come as cash-out vouchers that can be redeemed instantly at Fawry Plus stores and Fawry retail POS.

What Happened

Egyptian fintech Fawry and Arabian Food Industries Company, Domty, announced a partnership to roll out a B2B loyalty program for Domty’s wholesale and distribution network.

The idea is to move trade promotions from manual processes to a more trackable digital setup. Trade promotions are the discounts, rewards, and incentives FMCG brands use to motivate distributors and retailers to stock and push products.

Under the new system, Domty will place scratch cards inside product packages. Each card contains a cash-out voucher. Wholesalers and distributors can redeem the voucher value instantly through Fawry Plus stores or through Fawry’s nationwide retail point-of-sale network. POS is the checkout terminal used to accept and process payments.

Both companies say this should speed up capital turnover for traders, meaning partners get their promo value faster and can restock sooner. Fawry also positions the product as a customizable loyalty platform that helps brands track performance and target incentives more precisely.

Why It Matters

FMCG distribution runs on tight margins and frequent restocking. When rewards are slow, paper-based, or hard to verify, promotions can turn into disputes and delays. Instant redemption through an existing agent and POS footprint can reduce friction for wholesalers outside major cities.

The partnership also signals where Egypt’s fintech growth is heading next. Beyond consumer payments, more fintech infrastructure is being applied to B2B workflows like distributor incentives, channel finance, and supply chain efficiency.

Finally, using digital redemption points can reduce the need for cash handling in B2B promotions, aligning with broader financial inclusion goals and Egypt’s push for a more digital economy.