YoLa Fresh

YoLa Fresh is a Morocco-focused fresh produce supply chain platform that connects small-holder farmers with traditional retailers and food service companies buying fruits and vegetables.

Key capabilities include:

• Direct sourcing marketplace model, reducing reliance on intermediaries so buyers can procure produce and farmers can sell directly.
• Farm-to-retail tracking to support transparency across the produce journey and help reduce waste in a highly perishable supply chain.
• Machine learning and AI-based predictive algorithms that use captured data to forecast demand and supply, pricing dynamics, and other operational variances.
• Data visibility into harvests for stakeholders, informed by platform data that can also support financing insights.

Available on Web and Android.

Built for B2B users, primarily farmers as suppliers and retailers and food service operators as buyers.

Notable in the African context, the company operates warehouses and collection centers in agricultural zones, focuses on coverage across Casablanca, and raised $7 million (pre-Series A, May 2024) led by Al Mada Ventures with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO. Contact: contactus@yolafresh.com.