Uber Eats Adds Sur La Table Kitchenware Delivery in US

In Short

Uber Eats is expanding beyond restaurant meals.

Sur La Table is now available on the app across the US.

Customers can order kitchenware for on-demand or scheduled delivery, with delivery in as little as 25 minutes in some cases.

What Happened

On October 8, 2026, Uber and Sur La Table announced that Sur La Table is joining the Uber Eats marketplace.

The rollout starts immediately and is expected to reach Sur La Table locations nationwide in the US. Shoppers can order a curated assortment of cookware, bakeware, appliances, and hosting essentials.

Uber Eats says customers can choose on-demand delivery or scheduled delivery. On-demand means the order is delivered as soon as a courier is available, like ordering food. Scheduled delivery lets customers pick a later time slot.

Sur La Table positioned the move as a way to serve “need it now” moments, like replacing a missing thermometer before a dinner party or buying a springform pan for holiday baking.

Why It Matters

For Uber Eats, this is another step in building a broader retail marketplace, not just meal delivery. Retail add-ons can increase order frequency and basket size, especially around holidays.

For retailers like Sur La Table, being inside a high-traffic delivery app can act as a new sales channel. It also reduces the friction of last-minute purchases by turning kitchen tools into an on-demand item.

For African operators watching the delivery and quick commerce space, the playbook is clear. Delivery platforms keep adding higher-margin retail categories beyond food, and they use existing courier networks to make the economics work.

That trend can influence similar moves across Africa, where platforms are also trying to move from restaurant delivery into convenience, groceries, and other retail verticals.