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Uber Eats becomes the PGA TOUR’s Official On Demand Food Delivery Sponsor in a multi-year deal launching at the TOUR Championship.
Uber Eats is now the PGA TOUR’s Official On Demand Food Delivery Sponsor, as part of a new multi-year agreement announced on August 24, 2026. The PGA TOUR also named Uber as its Official Rideshare Sponsor.
The deal covers both the PGA TOUR and PGA TOUR Champions. It is positioned as a logistics and fan experience partnership, meaning it is about helping people move around events and get food more conveniently.
Uber gets exclusive category rights for rideshare, which means no other rideshare brand gets the same official sponsor slot. Uber Eats gets the exclusive “on demand food delivery” slot, which is the same idea for delivery.
The partnership includes tournament activations, which are on-site brand setups like pickup zones and fan booths. It also includes integration across digital and social channels.
Uber also highlighted Uber Golf, a seasonal option that lets users reserve rides that can fit up to four golfers and their clubs. Reservations can be made up to 90 days in advance.
Sports sponsorships are still a major customer acquisition channel for consumer apps, especially in mobility and delivery. They put the brand in front of high-intent users who need transport and food in the same place and at the same time.
For Uber Eats, official partner status can support new campaign formats, from event-specific offers to better visibility in tournament media. For Uber, smoother pickup and dropoff operations at large venues can reduce friction, which is one of the biggest reasons users switch between ride-hailing apps.
It also shows how “on demand” services are bundling around events. In simple terms, the same platform can handle transport and delivery, which increases repeat usage and cross-selling opportunities.
You can also find Uber Eats on Liners.
Primary Source: pgatourmedia.pgatourhq.com
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