SportPesa-FKF Deal Sends 60% League Funds Direct to Clubs

In Short

SportPesa says Kenyan football clubs sit at the centre of its 10-year partnership with the Football Kenya Federation (FKF). Under the model, 60% of league sponsorship funding goes directly to 18 participating clubs.

What Happened: How SportPesa Splits League Sponsorship Funding

SportPesa says the remaining 40% of the sponsorship funding goes toward running the SportPesa League.

The company says this structure reflects a view that stronger domestic competition starts with stronger clubs. SportPesa says the investment is designed to bring clubs more financial stability and the confidence to plan beyond a single season.

SportPesa values the partnership at KES 1.12 billion. It says KES 85 million is allocated in the first year, and this rises to KES 145 million by year ten.

SportPesa also says it has committed KES 10 million in prize money for the league champions. It says KES 20 million is awarded to the top three clubs each season.

Why It Matters: More Than Match Results

SportPesa says the funding supports player development, infrastructure, and professional standards. It says the goal is to strengthen teams on the pitch and club operations behind the scenes.

SportPesa says the partnership also covers broadcast coverage, data and statistics, player and coach recognition, and the matchday experience.

The company positions the league agreement as part of its wider commitment to sport across Africa. In Kenya, SportPesa says its football focus spans professional clubs and grassroots teams in communities where infrastructure and support are limited.

SportPesa says the ambition is sustained progress rather than a short-term lift, using a decade-long framework to back clubs season after season and help raise standards across Kenyan football.