Shoprite’s Sixty60 added an in-app AI assistant called Pixie. It uses a shopper’s history to suggest items and help build grocery baskets faster.
Sixty60 has launched Pixie, a personalised AI shopping assistant for grocery shopping in South Africa. The tool is built by ShopriteX and is designed to tailor suggestions to each customer.
Sixty60 said it is the first online retailer in South Africa to introduce a fully personalised Smart AI shopping assistant.
Pixie is an AI assistant, meaning software that can chat and make suggestions using patterns in data, similar to a smart autocomplete for shopping. In this case, it uses signals like past orders and shopping behaviour to predict what a customer may need.
ShopriteX built Pixie in-house. Sixty60 says the assistant is meant to anticipate what individuals need, and when they need it, to make grocery ordering quicker and more relevant.
Grocery delivery apps compete on speed, basket size, and repeat usage. If Pixie helps customers find items faster and remember staples, Sixty60 could increase order frequency and reduce abandoned carts.
It also shows how African retailers are moving AI from back-office use into consumer-facing features. For developers and product teams, the key detail is that ShopriteX built Pixie internally, which suggests large retailers are investing in their own data and machine learning capabilities, instead of only buying off-the-shelf tools.
For shoppers, the practical test will be accuracy and trust. Personalisation can be helpful, but it depends on good recommendations, clear controls, and careful handling of customer data.
ITnewsafrica
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