Revwit Launches B2B Sales Assistant Built by Ex-Interswitch

Revwit, built by former Interswitch and Microsoft staff, is a B2B sales assistant that helps teams find leads, write outreach, and track deals.

In Short

Revwit is a new B2B sales assistant built by former Interswitch and Microsoft employees.
It is aimed at sales teams that sell to other businesses, not consumers.
The product positions itself as a tool for lead research, outreach support, and deal follow-up.

What Happened

Revwit, a B2B sales assistant, has been developed by former employees of Interswitch and Microsoft.

Revwit is designed to support business-to-business sales work. B2B means a company sells to another company, like a software vendor selling to a bank or retailer. A sales assistant in this context is software that helps reps do repetitive tasks, such as finding prospect details, drafting messages, and keeping track of next steps.

The update signals continued interest in AI tools for commercial teams across Africa. Many startups and SMEs are trying to grow revenue with small sales teams. That often leads to manual prospecting, scattered notes across spreadsheets, and inconsistent follow-ups.

Revwit is entering a crowded global category that includes CRM add-ons and AI copilots. CRM means customer relationship management software, basically a digital contact book plus pipeline tracking. Revwit appears to focus on helping teams move faster from lead discovery to outreach and pipeline updates.

Why It Matters

For African B2B startups, sales cycles are often long and relationship-driven. Teams may need to engage multiple decision-makers, track approvals, and keep conversations warm across weeks or months. Tools that automate the admin work can help reps spend more time on calls and account strategy.

Revwit’s background also matters. Alumni from major fintech and big tech companies tend to bring experience in security, scaling, and enterprise procurement expectations. That can be useful if Revwit targets regulated buyers like banks, telcos, or insurers.

The next signal to watch is adoption. This includes which industries Revwit targets first, how it integrates with existing CRMs and email, and whether it can prove measurable improvements like higher reply rates and faster deal progression.