Moniepoint MFB Launches One Step Ahead Savings Campaign

In Short

• Moniepoint MFB has launched an enhanced savings product line in Nigeria.
• The bank also unveiled a new “One Step Ahead” campaign.
• Nollywood actress and filmmaker Funke Akindele is the face of the campaign.

What Happened

Moniepoint MFB is pushing savings harder with a refreshed product line and a new marketing campaign. The microfinance bank said the update is designed to help Nigerians build stronger savings habits.

The campaign is called “One Step Ahead.” It features Funke Akindele, a Nollywood actress and filmmaker, as brand ambassador. The messaging focuses on staying prepared for expenses and future plans by saving consistently.

Enhanced savings products usually mean new options like higher interest tiers, goal-based savings, or more flexible withdrawals. Moniepoint did not share full feature details in the information available, but the announcement positions the update as part of a broader retail banking push.

This move fits a wider trend in Nigerian fintech and digital banking. More providers are competing for deposits, not just payments. Deposits matter because they can fund lending and improve long-term customer retention.

Why It Matters

Savings products are a core entry point for financial inclusion, which means helping more people use formal financial services. In practice, a good savings product makes it easier to keep money safe, separate spending from goals, and automate deposits.

For Moniepoint MFB, the campaign is also a distribution play. A celebrity-led push can reach users outside tech circles, including small business owners and consumers who already use agent networks and bank transfers.

The market is crowded, with savings platforms and digital banks competing on ease of use, trust, and returns. Moniepoint’s bet is that brand awareness plus clearer savings positioning can convert more everyday users into long-term deposit customers.

You can explore Moniepoint’s broader footprint in digital banking and fintech via Moniepoint.