Linebet Partners will sponsor the “Quality Traffic of the Year” category at the AffPapa iGaming Awards 2026, with voting open until May 4.
Linebet Partners will sponsor the “Quality Traffic of the Year” category at the AffPapa iGaming Awards 2026. Linebet Partners is an affiliate program, meaning it pays partners, often publishers and marketers, to send users to betting and casino products.
The company says it wants to recognise affiliates that prioritise quality and integrity. In affiliate marketing, “quality traffic” usually means users who are real people, match the target audience, and are likely to stay active. This matters in iGaming because low-quality traffic can include bots, misleading ads, or short-term signups that do not retain.
Linebet Partners says its affiliate network includes over 20,000 affiliates, supports 62 languages, and offers 160 payment methods. It also claims around 700,000 daily users across its products. Those products include sports betting, esports betting, online casino games, and in-house games.
The AffPapa iGaming Awards 2026 ceremony will be held on May 20, the final day of the AffPapa Conference Madrid. AffPapa says this is the fifth edition of the awards, with a 2026 theme called “The Test of Time” and four new categories.
For affiliates and operators, category sponsorship is a signal of where the industry is putting attention and budget. A category focused on “quality traffic” highlights a shift away from pure volume, such as raw clicks or installs, toward measurable value like retention and compliant user acquisition.
For African and other emerging-market iGaming marketers, this is also a reminder that payment options, language coverage, and support processes can be part of the pitch to attract affiliate partners. On Liners, betting products like Linebet are increasingly competing on distribution as much as odds and game catalogues.
Voting is open until May 4, ahead of the Madrid event on May 20.
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