Hippo.co.za Launches Dricus Du Plessis Insurance Campaign

In Short

Hippo.co.za has launched a new insurance campaign fronted by UFC champion Dricus du Plessis.

The campaign launch, dated 15 September 2026, also comes with a refreshed brand identity. It also includes updates to Hippo’s mobile-first customer platform.

What Happened

Hippo.co.za says its new campaign is built around making insurance shopping simpler and faster for consumers, especially on mobile.

Alongside the new ads, the company rolled out a refreshed brand identity. This usually means updates to how the brand looks and sounds across its website, app, and marketing.

On the product side, Hippo highlighted improvements to its mobile-first platform. Mobile-first means the experience is designed for a phone screen first, not adapted later from desktop.

The update includes simplified navigation, which is a clearer menu and fewer steps to reach key actions. It also adds one-click quotes, which aims to reduce the time it takes to generate an insurance price estimate.

The platform also uses OTP verification, which is a one-time password sent by SMS or email to confirm a user’s identity. Hippo also says it has smarter comparison tools, which help users compare insurance options more easily.

Why It Matters

Insurance comparison is crowded, and the easiest customer journey often wins. In practice, that means faster quoting, fewer form fields, and clearer plan comparisons.

The focus on OTP verification also signals a push toward stronger account security and cleaner customer data. That can reduce fraud and improve follow-up sales conversion.

For South African consumers, these changes could mean less friction when comparing car, home, and other insurance products. For insurers advertising on the platform, better mobile flows can translate into more completed quotes and better lead quality.