1xBet Details SBC Summit 2026 Partnerships in Lisbon

In Short

1xBet shared new details on its SBC Summit 2026 presence in Lisbon. The betting brand said it used the event to support partner meetings, promote its affiliate business, and activate sponsorships.

What Happened

1xBet said its SBC Summit 2026 strategy went beyond a standard exhibition stand. The company described two on-site zones, a main booth (C301) and a second area (B816).

The B816 zone was built with PSG and used a co-branded design. 1xBet said the space included joint merchandise and football-themed activities for visitors.

The company also highlighted celebrity marketing as part of the activation. It said former PSG player Mamadou Sakho appeared at the booth and interacted with attendees.

On the business side, 1xBet said both zones were used for scheduled meetings with existing and potential partners. It described discussions focused on integrations, which are technical connections between platforms, and on market expansion plans.

1xBet also tied the event to its affiliate program and referenced its payout options. Affiliate programs pay partners for bringing customers, similar to a commission model. The company said partners can choose revenue share, which is a percentage of the betting revenue, or CPA, which is a fixed payment per acquired player.

Separately, 1xBet said it supported event moments around the SBC Leaders Dinner and the Opening Party.

Why It Matters

For African-facing betting and iGaming operators, big conferences like SBC Summit are often where commercial partnerships are negotiated. These deals can influence local market entry plans, payment coverage, and marketing spend.

The update also shows how major operators are blending sponsorships, influencer appearances, and affiliate incentives in one event plan. For smaller platforms and affiliates across Africa, that mix can shape who gets partnership attention, and on what terms.