Yolafresh

YoLa Fresh is a Morocco-focused fresh produce supply chain platform that connects small-holder farmers with traditional retailers and food service companies buying fruits and vegetables.

Key capabilities include:

• Direct sourcing marketplace model, reducing reliance on intermediaries so buyers can procure produce and farmers can sell directly.
• Farm-to-retail tracking to support transparency across the produce journey and help reduce waste in a highly perishable supply chain.
• Machine learning and AI-based predictive algorithms that use captured data to forecast demand and supply, pricing dynamics, and other operational variances.
• Data visibility into harvests for stakeholders, informed by platform data that can also support financing insights.

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