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A web-based consumer research platform for businesses to run surveys, track shopper and ecommerce behavior, and measure TV and radio ad performance across Africa.
Safiyo is a web-based, mobile-first consumer research platform for businesses and organizations that need real-time insights from audiences across Africa and other emerging markets.
Key capabilities include:
Available on , with a to support digital-led data collection.
Safiyo targets B2B teams in categories such as food and beverage, beauty, retail, and advertising that need fast, transparent consumer and shopper insights for market research, media planning, and go-to-market decisions.
It is notable for its focus on first-party, crowdsourced insights from African markets and for being acquired by ACKWEST Group (June 2025) to expand data capabilities in the region.
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DD Dave found 1 funding round for Safiyo. Their latest was a M&A in Jun 2025. See how we get product data
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